Pastor Patrick Miller looks at the pervasively addictive nature of social media and explains the effect of dopamine on the brain.
"Every time you post on social media, you pull a digital lever and receive an intermittent variable reward. Sometimes you win two likes, sometimes you win two hundred. If you’re scrolling through reels, some videos are duds but some make you squeal with laughter. The great appeal of short-form video content—pioneered by TikTok and replicated by Meta and YouTube—is that the brevity allows the user to pull the lever constantly. The brain is constantly releasing dopamine as it anticipates a reward. When you lose and get a lame video, you experience brief frustration or boredom, which only sends you back for more.
Swipe. Swipe. Swipe. Swipe."
https://www.crossway.org/articles/is-phone-addiction-really-that-bad
Image : Photo by VENUS MAJOR on Unsplash
