This article summarises feedback provided by young atheists which challenges the church to keep Christ central. Failure to do so risks the attractiveness of its core message.
'When a Christian foundation interviewed college nonbelievers about how and why they left religion, surprising themes emerged. "Church became all about ceremony, handholding, and kumbaya," Phil said with a look of disgust. "I missed my old youth pastor. He actually knew the Bible." I have known a lot of atheists. The late Christopher Hitchens was a friend...'
Source: https://www.theatlantic.com/national/archive/2013/06/listening-to-young-atheists-lessons-for-a-stronger-christianity/276584/